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Last edited by Marla
January 2, 2024 | History
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Hermawan Kartajaya

Hermawan Kartajaya, born in Surabaya, Indonesia, is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored Repositioning Asia: From Bubble to Sustainable Economy with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” He and Kotler teamed up again in 2002 in their book Rethinking Marketing: Sustainable Marketing Enterprise.

Source: Goodreads

Photo of Hermawan Kartajaya

Born 18 November 1947

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  • Cover of: Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

    First published in 2006 — 2 editions
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  • Cover of: Kompas 100: corporate marketing cases

    First published in 2009 — 2 editions
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  • Cover of: Rethinking Marketing: Sustainable Market-ing Enterprise in Asia

    First published in 2002 — 2 editions
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  • Cover of: Repositioning Asia: From Bubble to Sustainable Economy

    First published in 2000 — 2 editions
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  • Cover of: Attracting Investors

    First published in 2004 — 2 editions
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  • Cover of: Siasat bisnis : menang dan bertahan di abad Asia Pasifik

    First published in 1997 — 1 edition
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  • Cover of: Hermawan Kartajaya on marketing.

    First published in 2002 — 1 edition
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  • Cover of: Marketing 30

    First published in 2010 — 1 edition
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  • Cover of: Ubud, the spirit of Bali

    First published in 2009 — 1 edition
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  • Cover of: Rethinking Marketing: Sustainable Market-ing Enterprise in Asia

    First published in 2006 — 1 edition
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  • Cover of: Bridging to the network company

    First published in 1999 — 1 edition
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  • Cover of: The MarkPlus festival

    First published in 2008 — 1 edition
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  • Cover of: Martha Tilaar: marketing in Venus

    First published in 2003 — 1 edition
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  • Cover of: On becoming a customer-centric company: transformasi Telkom menjadi perusahaan berbasis pelanggan

    First published in 2004 — 1 edition
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  • Cover of: Marketing plus: jalur sukses untuk bisnis, jalur bisnis untuk sukses

    First published in 1992 — 1 edition
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Photo of Hermawan Kartajaya

Born 18 November 1947

Subjects

Marketing, Economic conditions, Business enterprises, History, Asia, economic conditions, Asia, economic policy, Brand name products, Bursa Efek Indonesia, Business, Business enterprises, asia, Capital à risques, Case studies, Decision making, Description and travel, Economic policy, Finance, Finances, Finanzierung, Guidebooks, Industrial management, Industrial management, asia, Klein- und Mittelbetrieb, Marketing textbooks, New business enterprises, Nonfiction

Places

Indonesia, Asia

Time

1945-, 1997-

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History

Download catalog record: RDF / JSON
January 2, 2024 Edited by Marla Added author details
January 2, 2024 Edited by Marla Added new photo
January 2, 2024 Edited by Marla Update photos
January 2, 2024 Edited by Marla Added new photo
April 1, 2008 Created by an anonymous user initial import