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Last edited anonymously
August 19, 2008 | History
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Leonard J. Parsons

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11 works Add another?

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  • Cover of: Marketing Management - Text and Cases

    First published in 1990 — 4 editions
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  • Cover of: Market response models: econometric and time series analysis

    Cover of edition titlemarketrespo00hans First published in 1989 — 4 editions
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  • Cover of: Marketing Management

    First published in 1981 — 2 editions
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  • Cover of: Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)

    First published in 2003 — 2 editions
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  • Cover of: Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'

    First published in 1980 — 2 editions
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  • Cover of: The impact of advertising on the aggregate consumption function

    First published in 1974 — 2 editions
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  • Cover of: Marketing models: quantitative and behavioral

    First published in 1971 — 1 edition
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  • Cover of: Marketing models and econometric research

    First published in 1976 — 1 edition
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  • Cover of: Setting advertising appropriations: decision models and econometric research

    First published in 1973 — 1 edition
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  • Cover of: Using microcomputers in marketing

    First published in 1986 — 1 edition
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  • Cover of: Marketing Management: Text and Cases (Marketing Management)

    First published in 2000 — 1 edition
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We need a photo of Leonard J. Parsons

Subjects

Marketing, Mathematical models, Advertising, Case studies, Management, Market surveys, Sales & marketing, Sales forecasting, Time-series analysis, Business & Economics / Marketing / General, Business & Management, Business / Economics / Finance, Business strategy, Business/Economics, Consumers, Consumption (Economics), Cost effectiveness, Data processing, Decision making, Econometric models, Econometrics, Marketing - Research, Marketing Management, Marketing research, Marketing, management, case studies

Places

United States

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ID Numbers

  • OLID: OL1053290A

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History

Download catalog record: RDF / JSON
August 19, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import