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Last edited anonymously
August 20, 2008 | History
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Jacob Jacoby

We need a photo of Jacob Jacoby

11 works Add another?

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  • Cover of: Theory Construction and Model-Building Skills, Second Edition: A Practical Guide for Social Scientists

    First published in 2019 5 editions in 1 language
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  • Cover of: Comprehension and Miscomprehension of Print Communication

    First published in 2013 3 editions in 1 language
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  • Cover of: Perceived quality: how consumers view stores andmerchandise

    First published in 1984 3 editions in 1 language
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  • Cover of: Miscomprehension of televised communications

    First published in 1980 3 editions in 1 language
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  • Cover of: Brand loyalty: measurement and management

    First published in 1978 2 editions in 1 language — 1 previewable
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  • Cover of: Personal selling: theory, research, and practice

    First published in 1984 2 editions in 1 language — 1 previewable
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  • Cover of: Consumer response to price: an attitudinal, information processing perspective

    First published in 1976 1 edition in 1 language
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  • Cover of: Handbook of Questionnaire Construction

    First published in 1980 1 edition
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  • Cover of: Perceived quality: how consumers view stores and merchandise

    First published in 1985 1 edition in 1 language — 1 previewable
    Borrow Listen

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  • Cover of: The fundamental conceptual and empirical framework for a behavioral process technical

    First published in 1978 1 edition in 1 language
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  • Cover of: The comprehension and miscomprehension of print communications: an investigation of mass media magazines

    First published in 1987 1 edition in 1 language — 1 previewable
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We need a photo of Jacob Jacoby

Subjects
Mass media, Addresses, essays, lectures, Advertising, Advertising & Promotion, Advertising, magazine, Anzeige, BUSINESS & ECONOMICS, Brand choice, Brand loyalty, Congresses, Consumers, Consumers' preferences, Consumption (Economics), Content analysis (Communication), Deceptive advertising, Display of merchandise, Human behavior, Information retrieval, Magazine Advertising, Management, Markenartikel, Markenpolitik, Markentreue, Markenwahl, Massenmedien
Places
United States

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ID Numbers

  • OLID: OL1069390A

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History

Download catalog record: RDF / JSON
August 20, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import