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Last edited anonymously
August 19, 2008 | History
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C. Whan Park

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6 works Add another?

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  • Cover of: Handbook of brand relationships

    First published in 2009 — 6 editions
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  • Cover of: Brand Admiration: Building a Business People Love

    First published in 2016 — 3 editions
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  • Cover of: Brand Meaning Management

    First published in 2015 — 2 editions
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  • Cover of: Brand Attachment: Constructs, Consequences and Causes

    First published in 2008 — 1 edition
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  • Cover of: Choosing what I want versus rejecting what I don't want: an application of decision framing to product option choice decisions

    First published in 1999 — 1 edition
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  • Cover of: Marketing management

    First published in 1987 — 1 edition
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Subjects

Marketing, Branding (Marketing), Consumer behavior, Management, BUSINESS & ECONOMICS, Brand choice, Brand loyalty, Brand name products, Consumers' preferences, Customer relations, Decision making, General, Industrial Management, Management Science, Organizational Behavior, Product management, Psychological aspects, Relationship marketing, Strategic planning

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ID Numbers

  • OLID: OL1190726A

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History

Download catalog record: RDF / JSON
August 19, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import