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Last edited anonymously
August 19, 2008 | History
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Gerald Zaltman

We need a photo of Gerald Zaltman

36 works Add another?

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  • Cover of: Marketing: contributions from the behavioral sciences.

    First published in 1965 — 1 edition
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  • Cover of: Management principles for nonprofit agencies and organizations

    First published in 1979 — 1 edition
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  • Cover of: Marketing scientific and technical information

    First published in 1979 — 1 edition
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  • Cover of: Organizational buying behavior

    First published in 1978 — 1 edition
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  • Cover of: The use of developmental and evaluative market research

    First published in 1989 — 1 edition
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  • Cover of: Consumer Behaviour: Basic Findings and Management Implications

    First published in 1981 — 1 edition
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  • Cover of: Assessing progress on meeting MSI priorities: commentary

    First published in 1991 — 1 edition
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  • Cover of: Marketing: contributions from the behavioral sciences.

    First published in 1965 — 1 edition
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  • Cover of: Strategies for planned change

    First published in 1977 — 1 edition
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  • Cover of: Metatheory and consumer research

    First published in 1973 — 1 edition
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  • Cover of: Essential Knowledge for Research in Marketing

    First published in 2006 — 1 edition
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  • Cover of: Seeing the voice of the customer: the Zaltman metaphor elicitation technique

    First published in 1993 — 1 edition
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  • Cover of: How Customers Think: Essential Insights into the Mind of the Market

    First published in 2003 — 1 edition
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  • Cover of: Readings in consumer behavior: individuals, groups, and organizations

    First published in 1979 — 1 edition
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  • Cover of: The Use of market research: an exploratory study of manager and researcher perspectives

    First published in 1980 — 1 edition
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  • Cover of: Theory construction in marketing: some thoughts on thinking

    First published in 1982 — 1 edition
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We need a photo of Gerald Zaltman

Subjects

Marketing research, Marketing, Consumer behavior, Consumers, Diffusion of innovations, Social change, Changement social, Consommateurs, Management, Marketing Science Institute, Organizational change, Sociale verandering, Sozialer Wandel, 658.8/342, Accounting, Addresses, essays, lectures, Associations sans but lucratif, Attitude (Psychology), Attitudes, Business, Changement organisationnel, Commercialisation, Congresses, Consumer behavior--psychological aspects, Consumer education

Places

United States

Time

1945-

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ID Numbers

  • OLID: OL1192539A

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History

Download catalog record: RDF / JSON
August 19, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import