It looks like you're offline.
Donate
English (en) Change Website Language
Open Library logo
additional options menu
Open Library is running in limited-availability mode: login is disabled and some books may appear unavailable
Last edited by bitnapper
June 8, 2024 | History
Edit

James C. Makens

James C. Makens, Ph.D., is actively involved with the travel industry. He has conducted executive training for the Sheraton Corporation, Regent International Hotels, Taiwan Hotel Association, and Travelodge of Australia. He has also conducted marketing seminars for tourism ministries or travel associations in Australia, New Zealand, Canada, Indonesia, Singapore, Malaysia, and many nations of Latin America. Dr. Makens serves as a consultant and has written marketing plans for travel industry companies and tourism promotion boards. Other books he has authored or co-authored include The Travel Industry and the Hotel Sales and Marketing Planbook. His professional articles have appeared in the Cornell Hotel and Restaurant Administration Quarterly, Journal of Travel Research, Journal of Marketing, Journal of Marketing Research, and Journal of Applied Psychology.

Dr. Makens earned an M.S., an M.B.A., and a Ph.D. from Michigan State University. He holds a B.S. from Colorado State University. He served as associate dean in the School of Travel Industry Management of the University of Hawaii. He was also an associate dean of INCAE, an affiliate of the Harvard Business School in Central America. Dr. Makens recently retired from the faculty at The Babcock Graduate School of Management at Wake Forest University.

Source: About the Author

Photo of James C. Makens

27 works Add another?

Showing all works by author. Would you like to see only ebooks?

  • Cover of: Marketing for hospitality and tourism

    Cover of edition marketingforhosp0000kotl_c8q0_3 Cover of edition marketingforhosp00kotl Cover of edition marketingforhosp0000kotl_v3x0 Cover of edition marketingforhosp0000kotl First published in 1996 — 11 editions
    Preview Only

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Marketing for Hospitality and Tourism

    First published in 2009 — 6 editions
    Preview Only

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Makens' guide to U.S. canoe trails

    First published in 1971 — 2 editions
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: The 12 day marketing plan: construct a marketing programme that really works- in less than two weeks.

    Cover of edition marketingplanwor00make First published in 1989 — 2 editions
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: hotel sales and marketing plan book.

    First published in 1990 — 2 editions
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: The marketing plan workbook

    First published in 1985 — 2 editions
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: OneKey Blackboard, Student Access Kit, Marketing for Hospitality and Tourism

    First published in 2005 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Instructor's Guide : The Travel Industry (2nd Ed.)

    First published in 1989 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Instructor's Manual with Case Guide and Test Item File: Marketing for Hospitality and Tourism

    First published in 2003 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: The Travel Industry, 3rd Edition

    First published in 1997 — 1 edition
    Preview Only

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Marketing for Hospitality and Tourism

    First published in 2020 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Canoe trails directory

    First published in 1979 — 1 edition
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: plan de marketing: como realizarlo en la empresa

    First published in 1990 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Makens' guide to Mexican train travel.

    First published in 1972 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Travel Industry, Instructor's Manual

    First published in 1997 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: REVEL for Marketing for Hospitality and Tourism -- Combo Access Card

    First published in 2020 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Marketing for Hospitality and Tourism, Global Edition

    First published in 2021 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Marketing for Hospitality and Tourism, EBook, Global Edition

    First published in 2021 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Revel for Marketing for Hospitality and Tourism -- Access Card

    First published in 2020 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Marketing for Hospitality and Tourism

    First published in 2017 — 1 edition
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
Photo of James C. Makens

Subjects

Marketing, Tourism, Business & economics -> business -> industries, Canoes and canoeing, Guidebooks, Hospitality industry, Hospitality, travel & tourism, Management, Toeristenindustrie, Tourisme, Accueil (Tourisme), Gestion, Home economics, Hospitalidade, Hospitality & Tourism, Hospitality, Travel & Tourism, Hostelería, Hotéis, Hôtels, Lehrbuch, Marketing turístico, Marketing, management, Mercadotecnia, Mexico, Overheidsbeleid

Places

United States

People

Philip Kotler

Lists

Add to List

My Reading Lists:

Create a new list

ID Numbers

Links outside Open Library

No links yet. Add one?

Alternative names

  • James Makens
  • Makens, Ph.D., James
  • James Makens Ph.D

History

Download catalog record: RDF / JSON
June 8, 2024 Edited by bitnapper merge authors
June 4, 2024 Edited by Marla Added bio and VIAF ID
June 4, 2024 Edited by Marla Added new photo
September 13, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import