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Last edited by RenameBot
September 1, 2008 | History
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Alvin J. Silk

We need a photo of Alvin J. Silk

19 works Add another?

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  • Cover of: The influence of advertising's affective qualities on consumer response

    First published in 1973 — 3 editions
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  • Cover of: Notes on the application of attitude measurement and scaling techniques in marketing research

    First published in 1969 — 3 editions
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  • Cover of: Response set and the measurement of self-designated opinion leadership

    First published in 1969 — 2 editions
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  • Cover of: Test-retest correlations and the reliability of copy testing

    First published in 1977 — 2 editions
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  • Cover of: The use of preference and perception measures in new product development: an exposition and review.

    First published in 1968 — 2 editions
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  • Cover of: What Is Marketing?

    First published in 2006 — 2 editions
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  • Cover of: Measuring influence in organizational purchase decisions

    First published in 1980 — 2 editions
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  • Cover of: Conflict policy and advertising agency-client relations: the problem of competing clients sharing a common agency

    First published in 2012 — 1 edition
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  • Cover of: Aggregate Advertising Expenditure in the U. S. Economy: Measurement and Growth Issues in the Digital Era

    First published in 2021 — 1 edition
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  • Cover of: Concentration levels in the U.S. advertising and marketing services industry: myth vs. reality

    First published in 2008 — 1 edition
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  • Cover of: Advertising's affective qualities and consumer response

    First published in 1974 — 1 edition
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  • Cover of: Costs, institutional mobility barriers, and market structure: advertising agencies as multiproduct firms

    First published in 1994 — 1 edition
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  • Cover of: Effect of advertisement size on the relationship between product usage and advertising exposure

    First published in 1971 — 1 edition
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  • Cover of: Intermedia substitutability and market demand by national advertisers

    First published in 2001 — 1 edition
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  • Cover of: A note on testing for constant reliability in repeated measurement studies

    First published in 1978 — 1 edition
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  • Cover of: Scale and scope economies in the global advertising and marketing services business

    First published in 2003 — 1 edition
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  • Cover of: Scale and scope effects on advertising agency costs

    First published in 1990 — 1 edition
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  • Cover of: Behavioral and management science in marketing

    First published in 1978 — 1 edition
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  • Cover of: The unbundling of advertising agency services: an economic analysis

    First published in 2010 — 1 edition
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We need a photo of Alvin J. Silk

Subjects

Advertising, Consumers, Marketing, Advertising agencies, Econometric models, Economies of scale, Advertising & Promotion, Advertising layout and typography, Advertising media planning, Attitudes, BUSINESS & ECONOMICS, Commerce, Conflict of interests, Conflits d'intérêts, Congresses, Consumers' preferences, Costs, Decision making, Industrial procurement, Influence (Psychology), Leadership, Management information systems, Mathematical models, New products, Persuasion (Psychology)

Places

United States

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ID Numbers

  • OLID: OL1597421A

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History

Download catalog record: RDF / JSON
September 1, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import