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April 1, 2008 | History
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Advertising Research Foundation.

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26 works Add another?

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  • Cover of: A bibliography of theory and research techniques in the field of human motivation.

    First published in 1956 — 3 editions
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  • Cover of: 1976-77 Simmons study of selective markets and the media reaching them.

    First published in 1977 — 2 editions
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  • Cover of: Copy testing

    First published in 1939 — 2 editions
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  • Cover of: The 1978-79 Simmons study of selective markets and the media reaching them

    First published in 1979 — 1 edition
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  • Cover of: Are there consumer types?: An attempt to predict buying behavior from demographic and personality traits.

    First published in 1964 — 1 edition
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  • Cover of: ARF audit of procedures for media audience research studies.

    First published in 1983 — 1 edition
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  • Cover of: ARF comparability study: a controlled experiment comparing three methods of estimating magazine audiences: the first of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation

    First published in 1980 — 1 edition
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  • Cover of: ARF total audit: an audit of Audits & Survey's [i.e. Surveys'] study, "Readership of ten major magazines"

    First published in 1977 — 1 edition
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  • Cover of: Commentary, ARB-RKO Detroit methodological experiment.

    First published in 1966 — 1 edition
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  • Cover of: comparison of estimates from the nights-at-home formula with estimates from six calls.

    First published in 1961 — 1 edition
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  • Cover of: Criteria for marketing and advertising research.

    First published in 1968 — 1 edition
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  • Cover of: Directory of organizations which conduct motivation research.

    First published in 1954 — 1 edition
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  • Cover of: Handbook of ARF Technical Services.

    First published in 1965 — 1 edition
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  • Cover of: Milwaukee Advertising Laboratory.

    First published in 1965 — 1 edition
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  • Cover of: National survey of television sets in U.S. households, August 1965, including color and UHF: based on surveys conducted by the Bureau of the Census.

    First published in 1965 — 1 edition
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  • Cover of: National survey of television sets in U.S. households - January 1969, including color and UHF.

    First published in 1969 — 1 edition
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  • Cover of: Newspaper home coverage of The Pontiac, Michigan Area.: Conducted in consultation with Advertising Research Foundation by Benson & Benson.

    First published in 1959 — 1 edition
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  • Cover of: Operations research in advertising: a summary of papers presented to ARF's Operations Research Discussion Group

    First published in 1961 — 1 edition
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  • Cover of: Proceedings of the ARF Conference 1992.

    1 edition
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  • Cover of: Recommended research program for Institute of Outdoor Advertising.

    First published in 1967 — 1 edition
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We need a photo of Advertising Research Foundation.

Subjects

Advertising, Research, Market surveys, Marketing research, Bibliography, Directories, Mass media, Readership surveys, Surveys, Television, Advertising copy, American periodicals, Audiences, Circulation, Color television, Consumption (Economics), Interviewing, Magazine Advertising, Milwaukee Advertising Laboratory, Motivation (Psychology), Motivation research (Marketing), Newspaper Advertising, Outdoor Advertising, Radio audiences, Statistics

Places

United States

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ID Numbers

  • OLID: OL1684579A

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History

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April 1, 2008 Created by an anonymous user initial import