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April 1, 2008 | History
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Advertising Research Foundation.

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  • Cover of: A bibliography of theory and research techniques in the field of human motivation.

    First published in 1956 3 editions in 1 language
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  • Cover of: 1976-77 Simmons study of selective markets and the media reaching them.

    First published in 1977 2 editions in 1 language
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  • Cover of: Copy testing

    First published in 1939 2 editions in 1 language
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  • Cover of: The 1978-79 Simmons study of selective markets and the media reaching them

    First published in 1979 1 edition in 1 language
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  • Cover of: Are there consumer types?: An attempt to predict buying behavior from demographic and personality traits.

    First published in 1964 1 edition in 1 language
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  • Cover of: ARF audit of procedures for media audience research studies.

    First published in 1983 1 edition in 1 language
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  • Cover of: ARF comparability study: a controlled experiment comparing three methods of estimating magazine audiences: the first of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation

    First published in 1980 1 edition in 1 language
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  • Cover of: ARF total audit: an audit of Audits & Survey's [i.e. Surveys'] study, "Readership of ten major magazines"

    First published in 1977 1 edition in 1 language
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  • Cover of: Commentary, ARB-RKO Detroit methodological experiment.

    First published in 1966 1 edition in 1 language
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  • Cover of: comparison of estimates from the nights-at-home formula with estimates from six calls.

    First published in 1961 1 edition in 1 language
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  • Cover of: Criteria for marketing and advertising research.

    First published in 1968 1 edition in 1 language
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  • Cover of: Directory of organizations which conduct motivation research.

    First published in 1954 1 edition in 1 language
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  • Cover of: Directory of research organization members.

    First published in 1968 1 edition in 1 language
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  • Cover of: Guide to advertising research services.

    First published in 1970 1 edition in 1 language
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  • Cover of: Handbook of ARF Technical Services.

    First published in 1965 1 edition in 1 language
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  • Cover of: Milwaukee Advertising Laboratory.

    First published in 1965 1 edition in 1 language
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  • Cover of: National survey of television sets in U.S. households, August 1965, including color and UHF: based on surveys conducted by the Bureau of the Census.

    First published in 1965 1 edition in 1 language
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  • Cover of: National survey of television sets in U.S. households - January 1969, including color and UHF.

    First published in 1969 1 edition in 1 language
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  • Cover of: Newspaper home coverage of The Pontiac, Michigan Area.: Conducted in consultation with Advertising Research Foundation by Benson & Benson.

    First published in 1959 1 edition in 1 language
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  • Cover of: Operations research in advertising: a summary of papers presented to ARF's Operations Research Discussion Group

    First published in 1961 1 edition in 1 language
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We need a photo of Advertising Research Foundation.
Subjects
Advertising, Research, Market surveys, Marketing research, Bibliography, Directories, Mass media, Readership surveys, Surveys, Television, Advertising copy, American periodicals, Audiences, Circulation, Color television, Consumption (Economics), Interviewing, Magazine Advertising, Milwaukee Advertising Laboratory, Motivation (Psychology), Motivation (psychology), Motivation research (Marketing), Newspaper Advertising, Outdoor Advertising, Radio audiences
Places
United States

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ID Numbers

  • OLID: OL1684579A

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April 1, 2008 Created by an anonymous user initial import