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Last edited anonymously
August 19, 2008 | History
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David Bruce Montgomery

We need a photo of David Bruce Montgomery

36 works Add another?

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  • Cover of: Introduction to management science and marketing

    First published in 1967 3 editions in 1 language — 1 previewable
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  • Cover of: Stochastic models of consumer choice behavior

    First published in 1971 2 editions in 1 language
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  • Cover of: Adjusting R2ș

    First published in 1971 1 edition in 1 language
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  • Cover of: Advertising decisions

    First published in 1967 1 edition in 1 language — 1 previewable
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  • Cover of: Applications of management science in marketing.

    First published in 1970 1 edition in 1 language
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  • Cover of: Brand trial after a change in promotion credibility

    First published in 1970 1 edition in 1 language
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  • Cover of: Clusters of consumer interests and spheres of influence of opinion leaders

    First published in 1970 1 edition in 1 language — 1 previewable
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  • Cover of: Computer applications in marketing research: a proposal.

    First published in 1966 1 edition in 1 language — 1 previewable
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  • Cover of: Consumer characteristics and "deal" purchasing: an example from the dentifrice market

    First published in 1970 1 edition in 1 language
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  • Cover of: Consumer response to a legitimated brand appeal: a preliminary report

    First published in 1967 1 edition in 1 language — 1 previewable
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  • Cover of: A continuous limit for the "contagious" binomial distribution

    First published in 1968 1 edition in 1 language — 1 previewable
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  • Cover of: Demand for and use of global account management

    First published in 1999 1 edition in 1 language
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  • Cover of: Distributed lag models of response to a communications mix

    First published in 1970 1 edition in 1 language — 1 previewable
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  • Cover of: Estimating dynamic effects of market communications expenditures

    First published in 1971 1 edition in 1 language
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  • Cover of: Estimating the dynamic effects of marketing communications expenditures

    First published in 1971 1 edition in 1 language — 1 previewable
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  • Cover of: Implementation of management science in marketing

    First published in 1967 1 edition in 1 language — 1 previewable
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  • Cover of: Marketing information and decision systems: coming of age in the '70's

    First published in 1973 1 edition in 1 language
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  • Cover of: Marketing information systems: an emerging view

    First published in 1969 1 edition in 1 language — 1 previewable
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  • Cover of: Market response to the legitimation of a brand appeal

    First published in 1969 1 edition in 1 language — 1 previewable
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  • Cover of: Modeling marketing phenomena: a managerial perspective

    First published in 1974 1 edition in 1 language
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We need a photo of David Bruce Montgomery

Subjects
Marketing, Mathematical models, Management, Marketing research, Brand choice, Consumers, Advertising, Advertising media planning, Binomial distribution, Information storage and retrieval systems, Addresses, essays, lectures, Attitudes, Axiom of choice, Business intelligence, Business planning, Choice (Psychology), Communication in marketing, Consumers' preferences, Data processing, Dentifrices, Drugs, Econometrics, Endorsements in advertising, Influence (Psychology), Information services

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ID Numbers

  • OLID: OL2140695A

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History

Download catalog record: RDF / JSON
August 19, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import