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Last edited by MARC Bot
September 30, 2020 | History
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David A. Aaker

We need a photo of David A. Aaker

American economist

Born 1938

56 works Add another?

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  • Cover of: Srch for Consumr Interst

    First published in 1994 1 edition in 1 language
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  • Cover of: Stategic Marketing Management

    First published in 2001 1 edition in 1 language
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  • Cover of: Strategic Marketing

    First published in 2001 1 edition in 1 language
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  • Cover of: Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

    First published in 1981 1 edition in 1 language
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  • Cover of: (WCS) Strategic Marketing Management 7th Edition Course Pack

    First published in 2004 1 edition in 1 language
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  • Cover of: Estrategia de La Cartera de Marcas

    First published in 2005 1 edition in 1 language
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  • Cover of: Brand equity: building strong brands.

    First published in 1995 1 edition in 1 language
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  • Cover of: Building a brand: the saturn story

    1 edition in 1 language
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  • Cover of: Consumer evaluations of brand extensions

    First published in 1989 1 edition in 1 language
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  • Cover of: Managing assets and skills: the key to a sustainable competitive advantage.

    First published in 1989 1 edition in 1 language
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  • Cover of: Strategic market management

    First published in 1992 1 edition in 1 language
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  • Cover of: Strategic market management

    First published in 2011 1 edition in 1 language
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  • Cover of: Brand relevance: making competitors irrelevant

    First published in 2011 1 edition in 1 language — 1 previewable
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  • Cover of: Managing brand equity: capitalizing on the value of a brand name

    First published in 1991 1 edition in 1 language — 1 previewable
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  • Cover of: Consumerism: search for the consumer interest

    First published in 1974 1 edition in 1 language
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  • Cover of: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

    First published in 2004 1 edition in 1 language — 1 previewable
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We need a photo of David A. Aaker

American economist

Born 1938
Subjects
Management, Marketing, Marketing research, Brand name products, Consumer protection, Marketing, management, Advertising, Merkartikelen, Strategic planning, Valuation, Addresses, essays, lectures, Advertising agencies, Branding, Branding (Marketing), Consommateurs, Consumer education, Intangible property, Marktonderzoek, Merken, Merknamen, Protection, Sales & marketing, Strategie, Strategisch management, 658.8
Places
United States, États-Unis

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Alternative names

  • David Aaker
  • David A. Aaker

History

Download catalog record: RDF / JSON
September 30, 2020 Edited by MARC Bot add ids
August 25, 2019 Edited by Camillo Pellizzari Edited without comment.
August 25, 2019 Edited by Camillo Pellizzari merge authors
April 1, 2008 Created by an anonymous user initial import