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Last edited anonymously
April 29, 2008 | History
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Christian Gronroos

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5 works Add another?

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  • Cover of: Service management and marketing: managing the moments of truth in service competition

    First published in 1990 17 editions in 1 language — 2 previewable Cover of edition servicemanagemen0000gron
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  • Cover of: Service Management and Marketing: Customer Management in Service Competition

    First published in 1992 3 editions in 1 language
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  • Cover of: In Search of a New Logic for Marketing

    First published in 2007 2 editions in 1 language
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  • Cover of: Services Marketing and Mangement

    First published in 1999 1 edition in 1 language
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  • Cover of: Marketing y Gestion de Servicios

    First published in 1994 1 edition in 1 language
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We need a photo of Christian Gronroos

Subjects
Business & Economics, Business & Economics / Sales & Selling, Business & economics -> marketing -> principles of marketing, Business / Economics / Finance, Business/Economics, Customer relations, Customer service, Customer services, Dienstensector, Dienstleistung, Dienstleistungsbetrieb, Dienstleistungssektor, General, Klantgerichtheid, Management, Management & management techniques, Marketing, Marketing - General, Marketing, management, Marketingmanagement, Sales & Selling - General, Sales & Selling - Management, Service industries, Service industries, management, Service à la clientèle

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ID Numbers

  • OLID: OL2626840A

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History

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April 29, 2008 Created by an anonymous user initial import