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Last edited anonymously
April 29, 2008 | History
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Wagner A. Kamakura

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  • Cover of: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)

    First published in 1997 — 5 editions
    Not in Library

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  • Cover of: Measuring consumer perceptions of brand quality with scanner data: implications for brand equity

    First published in 1991 — 2 editions
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  • Cover of: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)

    First published in 2000 — 1 edition
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Subjects

Market segmentation, Marketing, Statistical methods, Advertising & Promotion, Artificial Intelligence - General, Brand choice, Brand name products, Business & Economics, Business & Economics / Marketing / General, Business / Economics / Finance, Business/Economics, Consumers' preferences, Market research, Marketing - General, Mathematical Models In Economics, Research

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ID Numbers

  • OLID: OL2785134A

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History

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April 29, 2008 Created by an anonymous user initial import