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Last edited anonymously
April 29, 2008 | History

Jean-Noel Kapferer

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  • Cover of: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

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  • Cover of: Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

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  • Cover of: Rumors: Uses, Interpretations, and Images

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  • Cover of: (Re)inventing the brand: can top brands survive the new market realities?

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  • Cover of: Rumeurs: Le plus vieux media du monde

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April 29, 2008 Created by an anonymous user initial import