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Last edited anonymously
April 29, 2008 | History
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Leigh McAlister

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13 works Add another?

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  • Cover of: Identifying substitute and complementary relationships revealed by consumer variety seeking behavior

    First published in 1983 — 5 editions
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  • Cover of: A theory of consumer promotions: the model

    Cover of edition theoryofconsumer02mcal First published in 1983 — 5 editions
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  • Cover of: A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

    First published in 2018 — 3 editions
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  • Cover of: Managing Market Share When Consumers Seek Variety

    First published in 2018 — 3 editions
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  • Cover of: Promoting a product line: managerial implications

    First published in 1989 — 3 editions
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  • Cover of: The impact of price promotions on a brand's market share, sales pattern and profitability

    First published in 1985 — 3 editions
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  • Cover of: A dynamic attribute satiation model of variety seeking behavior

    First published in 1981 — 2 editions
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  • Cover of: Variety seeking behavior: an interdisciplinary review

    First published in 1982 — 2 editions
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  • Cover of: Choice models for buyer behavior

    First published in 1982 — 2 editions
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  • Cover of: Essential Readings in Marketing (Marketing Science Institute (MSI))

    First published in 2006 — 1 edition
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  • Cover of: Advances in Consumer Research

    First published in 1993 — 1 edition
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  • Cover of: Choosing multiple items from a product class

    First published in 1978 — 1 edition
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  • Cover of: The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)

    First published in 1986 — 1 edition
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We need a photo of Leigh McAlister

Subjects

Consumers, Consumers' preferences, Marketing, Mathematical models, Abstracts, Bibliography, Choice (Psychology), Consumer behavior, Marketing research, Motivation research (Marketing), Research, Sales promotion

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ID Numbers

  • OLID: OL2900701A

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History

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April 29, 2008 Created by an anonymous user initial import