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Last edited anonymously
April 30, 2008 | History
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Jean-Noël Kapferer

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  • Cover of: The new strategic brand management: creating and sustaining brand equity long term

    First published in 2004 4 editions in 1 language — 2 previewable Cover of edition newstrategicbran00kapf_067
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  • Cover of: The luxury strategy: break the rules of marketing to build luxury brands

    First published in 2008 2 editions in 1 language — 1 previewable
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  • Cover of: (Re)inventing the brand: can top brands survive the new market realities?

    First published in 2001 2 editions in 1 language — 1 previewable
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  • Cover of: Les Marques, capital de l'entreprise

    First published in 1991 1 edition in 1 language — 1 previewable
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  • Cover of: The new strategic brand management: advanced insights and strategic thinking

    First published in 2012 1 edition in 1 language — 1 previewable
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We need a photo of Jean-Noël Kapferer

Subjects
Brand name products, Product management, Management, Marketing, Absatzmarkt, Advertising & Promotion, Business & Economics, Business & Economics / Advertising & Promotion, Business & Economics / Marketing / General, Business / Economics / Finance, Business/Economics, Commercial products, Entreprises, Evaluation, Finances, General, Gestion, Image, Image de l'entreprise, Industries, Luxuries, Luxury, Luxury goods industry, Markenartikel, Markenpolitik

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ID Numbers

  • OLID: OL3112752A

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History

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April 30, 2008 Created by an anonymous user initial import