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Last edited anonymously
April 30, 2008 | History
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Douglas Atkin

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  • Cover of: The Culting of Brands: When Customers Become True Believers

    First published in 2004 — 2 editions
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Subjects

Brand name products, Branding (Marketing), Commercialisation, Consommateurs, Consumentengedrag, Customer loyalty, Fidélité, Identity (Psychology), Identité (Psychologie), Loyaliteit, Management, Marketing, Merken, Produits de marque

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ID Numbers

  • OLID: OL3119359A

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History

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April 30, 2008 Created by an anonymous user initial import