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Last edited by RenameBot
September 4, 2008 | History
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Evert Gummesson

We need a photo of Evert Gummesson

Born 1936

10 works Add another?

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  • Cover of: Qualitative methods in management research

    Cover of edition qualitativemetho0000gumm First published in 1988 — 5 editions
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  • Cover of: Total relationship marketing: marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

    Cover of edition totalrelationshi0000gumm_a1s1 First published in 1999 — 2 editions
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  • Cover of: Marknadsföring och inköp av konsulttjänster: en studie av egenskaper och beteenden i producenttjänstmarknader = [The marketing and purchase of consultancy services]

    First published in 1977 — 1 edition
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  • Cover of: Marknadsfunktionen i företaget: marknadsföringens planering och styrning

    First published in 1976 — 1 edition
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  • Cover of: Quality management in service organizations: an interpretation of the service quality phenomenon and a synthesis of international research

    First published in 1993 — 1 edition
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  • Cover of: Resultatinriktad marknadsföring

    First published in 1984 — 1 edition
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  • Cover of: Strategisk planering och styrning.: Företagets strategiska långsiktiga planering ur praktisk och teoretisk synvinkel.

    First published in 1973 — 1 edition
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  • Cover of: Yuppiesnusk eller ledarskapets förnyelse?: om kunskapsföretag, managementkonsulter, service management, nätverk och andra företeelser i 1900-talets affärsliv och förvaltning

    First published in 1990 — 1 edition
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  • Cover of: Service quality in hospitality organizations

    First published in 1996 — 1 edition
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  • Cover of: Service marketing - Nordic School perspectives

    First published in 1985 — 1 edition
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We need a photo of Evert Gummesson

Born 1936

Subjects

Management, Marketing, Industrial management, 658.8/12, Action research, BUSINESS & ECONOMICS, Business, Business consultants, Commerce, Customer Relations, Hf5415.55 .g86 1999, Industrial management, research, Management, research, Marketing relationnel, Participant observation, Professions, Relationship marketing, Research, Service industries

Places

Sweden

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ID Numbers

  • OLID: OL317761A

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History

Download catalog record: RDF / JSON
September 4, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import