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Last edited by RenameBot
September 2, 2008 | History
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Gerard J. Tellis

We need a photo of Gerard J. Tellis

Born 1950

10 works Add another?

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  • Cover of: The SAGE Handbook of Advertising

    First published in 2007 — 8 editions
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  • Cover of: Will & vision: how latecomers grow to dominate markets

    First published in 2001 — 4 editions
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  • Cover of: Effective advertising: understanding when, how, and why advertising works

    First published in 2003 — 3 editions
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  • Cover of: The price elasticity of selective demand: a meta-analysis of sales response models

    First published in 1988 — 2 editions
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  • Cover of: Advertising exposure, loyalty, and brand purchase: a two stage model of choice

    First published in 1987 — 2 editions
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  • Cover of: Advertising and sales promotion strategy

    First published in 1997 — 1 edition
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  • Cover of: Estrategias de Publicidad y Promocion

    First published in 2005 — 1 edition
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  • Cover of: The international takeoff of new products: the role of economics, culture, and country innovativeness

    First published in 2002 — 1 edition
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  • Cover of: Decomposing the effects of direct TV advertising: which ad works, when, where, and how often?

    First published in 1999 — 1 edition
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  • Cover of: Unrelenting Innovation How To Build A Culture For Market Dominance

    First published in 2013 — 1 edition
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We need a photo of Gerard J. Tellis

Born 1950

Subjects

Advertising, Marketing, Consumer behavior, New products, Attitudes, Brand name products, Consumers, Creative ability in business, Diffusion of innovations, Handbooks, manuals, Industrial concentration, Management, Market share, Sales promotion, Strategic planning, Technological innovations, Television advertising

Places

United States, Europe

Lists

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ID Numbers

  • OLID: OL390722A

Links outside Open Library

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History

Download catalog record: RDF / JSON
September 2, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import