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Last edited by ImportBot
September 19, 2008 | History
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Malcolm McDonald

We need a photo of Malcolm McDonald

50 works Add another?

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  • Cover of: Marketing Plans: How to Prepare Them, How to Use Them

    First published in 1999 — 13 editions
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  • Cover of: Market Segmentation : How to Do It, How to Profit From It - Second Edition

    First published in 1998 — 7 editions
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  • Cover of: Marketing Plans for Services: A Complete Guide

    First published in 2011 — 5 editions
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  • Cover of: Creating Powerful Brands

    First published in 2010 — 4 editions
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  • Cover of: Marketing Plans: Profitable Strategies in the Digital Age

    First published in 2011 — 4 editions
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  • Cover of: Pocket Guide to Selling Services and Products

    First published in 2014 — 3 editions
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  • Cover of: Marketing Navigation: How to Keep Your Marketing Plan on Course to Implementation Success

    First published in 2012 — 3 editions
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  • Cover of: Marketing and finance: creating shareholder value

    First published in 2013 — 3 editions
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  • Cover of: Marketing: an introduction for accountants

    First published in 1980 — 3 editions
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  • Cover of: Marketing strategies: new approaches, new techniques

    First published in 1995 — 3 editions
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  • Cover of: Pocket Guide to Selling Services and Products

    First published in 2014 — 3 editions
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  • Cover of: Marketing Value Metrics

    First published in 2014 — 2 editions
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  • Cover of: 100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World

    First published in 2018 — 2 editions
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  • Cover of: Malcolm Mcdonald on Key Account Management

    First published in 2017 — 2 editions
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  • Cover of: Malcolm McDonald on marketing planning: understanding marketing plans and strategy

    First published in 2016 — 2 editions
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  • Cover of: The complete marketer: 60 essential concepts for marketing excellence

    First published in 2013 — 2 editions
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  • Cover of: Marketing accountability: how to measure marketing effectiveness

    First published in 2009 — 2 editions
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  • Cover of: Malcolm Mcdonald on Value Propositions: How to Develop Them, How to Quantify Them

    First published in 2018 — 2 editions
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  • Cover of: Marketing plans that work: targeting growth and profitability

    First published in 1997 — 2 editions
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  • Cover of: Grokking Web Application Security

    First published in 2024 — 2 editions
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We need a photo of Malcolm McDonald

Subjects

Marketing, Planning, Management, Marketing, management, Customer relations, Planification, Selling, Cost effectiveness, Export marketing, General, Market segmentation, Marketing -- Planning, Marketing research, Marketing, costs, Service industries, BUSINESS & ECONOMICS / Marketing / General, Brand name products, Business, Business & Economics, Business & economics -> management -> entrepreneurship, Business & economics -> management -> international business, Business & economics -> management -> international marketing, Business & economics -> marketing -> principles of marketing, Business / Economics / Finance, Business and economics

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ID Numbers

  • OLID: OL4856798A

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History

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September 19, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record