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Last edited by bitnapper
April 18, 2024 | History
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Tracy L. Tuten

Dr. Tracy L. Tuten is an accomplished marketing researcher, strategist, digital maven, and branding enthusiast. With a passion for unraveling the complexities of modern marketing, she has dedicated her career to shaping innovative strategies that resonate in the digital age. As an author, her words have found a home in multiple renowned books, including the acclaimed Social Media Marketing, now in its 5th edition, and Principles of Marketing for a Digital Age. Her research has been published in journals including Psychology & Marketing, Journal of Business Research, and Social Science Computer Review.

Honored to be a two-time Fulbright Scholar, having shared her wisdom in Korea and Argentina, she hold accolades for teaching excellence that reflect her commitment to nurturing the minds of future marketing trailblazers. Her skill set spans a multitude of domains, including qualitative research, dynamic speaking engagements, and strategic consulting. Her expertise extends to capturing research insights with both B2B and B2C audiences, levering in-depth interviews, focus groups, and ethnography.

Source: brandacityinc.com

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Born 1967

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  • Cover of: Social Media Marketing

    First published in 2017 — 7 editions
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  • Cover of: Principles of Marketing for a Digital Age

    First published in 2020 — 5 editions
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  • Cover of: Enterprise 2.0: How Technology, Ecommerce, and Web 2.0 Are Transforming Business Virtually

    First published in 2010 — 4 editions
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  • Cover of: Social Media Marketing

    First published in 2014 — 3 editions
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  • Cover of: Advertisers at Work

    First published in 2012 — 2 editions
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  • Cover of: Social Consumers: What Businesses Must Know to Market to Socially Connected Consumers

    First published in 2015 — 2 editions
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  • Cover of: Advertising 2.0

    Cover of edition advertisingsocia00tute_288 First published in 2008 — 2 editions
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  • Cover of: Social media marketing

    First published in 2018 — 1 edition
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  • Cover of: Social Media Marketing Pie No Us Sale

    First published in 2012 — 1 edition
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  • Cover of: Social Media Marketing: Pearson New International Edition

    First published in 2013 — 1 edition
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  • Cover of: Social Media Marketing

    First published in 2016 — 1 edition
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  • Cover of: SAGE Handbook of Social Media Marketing

    First published in 2022 — 1 edition
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  • Cover of: SAGE Handbook of Digital and Social Media Marketing

    First published in 2022 — 1 edition
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  • Cover of: Social Media Marketing (Subscription)

    First published in 2012 — 1 edition
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  • Cover of: Enterprise 2.0 2 Volume Set : How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually : Enterprise 2.0 [2 volumes]: How Technology, ... Web 2.0 Are Transforming Business Virtually

    First published in 2010 — 1 edition
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  • Cover of: SAGE Handbook of Digital Marketing

    First published in 2022 — 1 edition
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  • Cover of: Enterprise 2. 0 : How Technology, Ecommerce, and Web 2. 0 Are Transforming Business Virtually [2 Volumes]: How Technology, Ecommerce, and Web 2. 0 Are Transforming Business Virtually

    First published in 2010 — 1 edition
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  • Cover of: Advertising 2. 0: Social Media Marketing in a Web 2.0 World

    First published in 2008 — 1 edition
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  • Cover of: Social media marketing

    First published in 2013 — 1 edition
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  • Cover of: Social media marketing

    First published in 2015 — 1 edition
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Photo of Tracy L. Tuten

Born 1967

Subjects

Internet advertising, Internet marketing, Online social networks, Social media, Electronic commerce, Information technology, Web 2.0, Business, Economic aspects, 659.14/4, BUSINESS & ECONOMICS, Brand name products, Branding (Marketing), Branding (marketing), Business/Management Science, general, Cloud Computing, Direktwerbung, Economic aspects of Social media, Economics, Economics/Management Science, Hf6146.i58 t88 2008, Industrial Management, Internet, Management, Management Science

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History

Download catalog record: RDF / JSON
April 18, 2024 Edited by bitnapper Edited without comment.
April 18, 2024 Edited by bitnapper merge authors
April 17, 2024 Edited by Marla Added bio and VIAF ID
April 17, 2024 Edited by Marla Added new photo
September 26, 2008 Created by ImportBot Imported from Library of Congress MARC record