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Last edited by ImportBot
September 26, 2008 | History
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Advertising Research Foundation

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  • Cover of: ARF comparability study: a controlled field experiment comparing three methods of estimating magazine audiences

    First published in 1980 1 edition in 1 language
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  • Cover of: Copy testing

    First published in 1985 1 edition in 1 language
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  • Cover of: Copy testing: a study

    First published in 1939 1 edition in 1 language
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  • Cover of: Directory of research organization members.: [Edited by Mike Mellor.]

    First published in 1968 1 edition in 1 language
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  • Cover of: National survey of television sets in U.S. households August 1966, including color and UHF.

    First published in 1967 1 edition in 1 language
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  • Cover of: Pilot study of FACT (Field Audit and Completion Test) A 100 per cent verification of a major newspaper study to determine the efficiency of FACT procedures.

    First published in 1968 1 edition in 1 language
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  • Cover of: Toward better media comparisons: a report of the Audience Concepts Committee of the Advertising Research Foundation.

    First published in 1961 1 edition in 1 language
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  • Cover of: A bibliography of theory and research techniques in the field of human motivation

    First published in 1956 1 edition
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  • Cover of: National survey of television sets in U.S. households, Jan., 1969: including color and UHF

    First published in 1969 1 edition in 1 language
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  • Cover of: Journal of advertising research

    First published in 1960 1 edition in 1 language
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  • Cover of: Excerpts from New England advertising research day, December 8, 1976, Boston

    First published in 1977 1 edition in 1 language
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  • Cover of: Promotion effectiveness: transcript proceedings : an Advertising Research Foundation key issues workshop, the New York Hilton, April 22, 1987.

    First published in 1987 1 edition in 1 language
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  • Cover of: The New advertising research technologies, techniques, and applications--II: assessing their status and worth, case studies from users : an Advertising Research Foundation key issues workshop, the New York Hilton, December 16, 1983 : transcript proceedings.

    First published in 1983 1 edition in 1 language
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  • Cover of: ARF criteria for marketing and advertising research.

    First published in 1984 1 edition in 1 language
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  • Cover of: Researching the new electronic media: what we need to know, current projects, future possibilities : transcript proceedings : an Advertising Research Foundation key issues workshop, New York Hilton, December 15, 1982.

    First published in 1982 1 edition in 1 language
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  • Cover of: The new advertising research technologies: progress to date, current applications, potential for better research : transcript proceedings : an Advertising Research Foundation key issues workshop, New York Hilton, December 16, 1982.

    First published in 1982 1 edition in 1 language
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  • Cover of: Simmons 1982 national study of local newspaper ratings.

    First published in 1983 1 edition in 1 language
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Subjects
Advertising, Research, Congresses, Circulation, Marketing research, Readership surveys, American newspapers, American periodicals, Cable television, Cable television advertising, Directories, Interviewing, Periodicals, Sales promotion, Statistics, Telemarketing, Television, Television broadcasting, United States
Places
United States

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ID Numbers

  • OLID: OL5144775A

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History

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September 26, 2008 Created by ImportBot Imported from University of Toronto MARC record.