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Last edited by Peter E. Greulich
August 11, 2016 | History
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Peter E. Greulich

Peter E. Greulich spent thirty years at IBM as a salesman, brand manager, worldwide product/market manager and sales instructor. He’s interviewed thousands of IBMers worldwide—from the United States to China, Canada to Brazil, and Australia to Scandinavia. The themes in his writings reflect these discussions, his own corporate experiences, and a three-year journey to understand Thomas J. Watson Sr.’s leadership—a guiding force, that in the face of nine recessions, the Great Depression and four of the six steepest U.S. stock market declines, created one of the 20th Century’s greatest corporations.

His writings include:

  • A View from Beneath the Dancing Elephant: Rediscovering IBM’s Corporate Constitution
  • The World’s Greatest Salesman: An IBM Caretaker’s Perspective: Looking Back
  • Democracy in Business
  • We Are All Assistants
  • We Forgive Thoughtful Mistakes

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  • Cover of: View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution

    First published in 2014 2 editions in 1 language
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  • Cover of: A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution

    First published in 2014 2 editions in 1 language
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  • Cover of: The World's Greatest Salesman: An IBM Caretaker's Perspective: Looking Back

    First published in 2011 1 edition in 1 language
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  • Cover of: A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution

    First published in 2014 1 edition — 1 previewable
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Photo of Peter E. Greulich
Subjects
Business, History, International Business Machines Corporation, Biography, CTR, Computer industry, Corporations, Corporations, united states, Executives, Executives, biography, IBM, IBM History, IBM history, IBM's founder, International business machines corporation, Tom Watson, Tom Watson Sr., Watson Sr., Watson, thomas john, 1875-1956
Places
Endicott, United States
People
Thomas J. Watson Sr., Louis V. Gerstner, Thomas J. Watson, Thomas J. Watson Jr., Thomas John Watson (1874-1956), Tom Watson, Tom Watson Sr., Watson, Watson Sr.
Time
1914-2013, October 29 1929, The Great Depression

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ID Numbers

  • OLID: OL7143248A

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History

Download catalog record: RDF / JSON
August 11, 2016 Edited by Peter E. Greulich Added bio and picture
August 11, 2016 Edited by Peter E. Greulich Added new photo
June 20, 2012 Created by LC Bot import new book