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Last edited by RenameBot
August 23, 2008 | History
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A. Parasuraman

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16 works Add another?

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  • Cover of: Marketing research

    Cover of edition marketingresearc0000para_z4a6 Cover of edition marketingresearc00para First published in 1986 — 7 editions
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  • Cover of: Techno-Ready Marketing: How and Why Your Customers Adopt Technology

    First published in 2001 — 3 editions
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  • Cover of: Servqual, a multiple-item scale for measuring customer perceptions of service quality

    First published in 1986 — 3 editions
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  • Cover of: SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality

    First published in 1986 — 2 editions
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  • Cover of: Marketing Research

    First published in 2006 — 1 edition
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  • Cover of: A conceptual model of service quality and its implications for future research..

    First published in 1985 — 1 edition
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  • Cover of: I/M Marketing Research

    First published in 1986 — 1 edition
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  • Cover of: Marketing Research

    First published in 2006 — 1 edition
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  • Cover of: Marketing Research With Webcard And S P S S Cd-rom

    First published in 2003 — 1 edition
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  • Cover of: Moving forward in service quality research: measuring different customer-expectation levels, comparing alternativescales and examining the performance-behavioral intentions link

    First published in 1994 — 1 edition
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  • Cover of: Spss Software: Used with ...Parasuraman-Marketing Research

    First published in 2006 — 1 edition
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  • Cover of: Understanding Literature Mla Update Paperback Plus Kalaidjian Understanding Andwriting About Literature

    First published in 2005 — 1 edition
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  • Cover of: Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)

    First published in 1990 — 1 edition
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  • Cover of: A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)

    First published in 1984 — 1 edition
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  • Cover of: The Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)

    First published in 1991 — 1 edition
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  • Cover of: An Empirical examination of relationships in an extended service quality model

    First published in 1990 — 1 edition
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We need a photo of A. Parasuraman

Subjects

Marketing research, Customer services, Marketing, Research, Customer service, Management, Quality assurance, Service industries, Technological innovations

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ID Numbers

  • OLID: OL890821A

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History

Download catalog record: RDF / JSON
August 23, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import