An edition of Introduction to advertising & promotion (1992)

Introduction to advertising and promotion

an integrated marketing communications perspective

3rd ed.

by and

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Cover of: Introduction to advertising and promotion by George E. Belch
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Last edited by IdentifierBot
July 31, 2010 | History
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An edition of Introduction to advertising & promotion (1992)

Introduction to advertising and promotion

an integrated marketing communications perspective

3rd ed.

by and

  • 0 Ratings
  • 11 Want to read
  • 1 Currently reading
  • 0 Have read

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Publish Date
Publisher
Irwin
Language
English
Pages
762

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Previews available in: English

Subjects
Communication in marketing, Sales promotion, Advertising, Reclame, Ventes, Promotie (public relations), Publicité, Promotion, Communication en marketing, Propaganda, Werbung

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Edition Availability
Cover of: Introduction to Advertising and Promotion
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/International Student Edition (The Irwin Series in Marketing)
August 1996, Business Pubns
Paperback in English - 3 edition
Libraries near you: WorldCat
Cover of: Introduction to advertising and promotion
Introduction to advertising and promotion: an integrated marketing communications perspective
1995, Irwin
in English - 3rd ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Introduction to Advertising and Promotion
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
November 1994, Irwin Professional Pub
Hardcover in English - 3rd/Studnt edition
Libraries near you: WorldCat
Cover of: Introduction to advertising & promotion
Introduction to advertising & promotion: an integrated marketing communications perspective
1993, Irwin, Richard D Irwin
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Introduction to Advertising and Promotion
Introduction to Advertising and Promotion: An Integrative Marketing Communications Perspective
December 1992, Richard D Irwin
Hardcover in English - Int Stu edition
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 721-738) and indexes.
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

Published in
Chicago
Series
The Irwin series in marketing
Other Titles
Introduction to advertising & promotion

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5823 .B387 1995

The Physical Object

Pagination
xxii, 762 p. :
Number of pages
762

ID Numbers

Open Library
OL1097964M
ISBN 10
0256136963, 0256136971
LCCN
94022646
Library Thing
625733
Goodreads
506391
506402

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 13, 2010 Edited by Open Library Bot Linked existing covers to the edition.
December 11, 2009 Edited by WorkBot link works
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record