An edition of Trading Up (2004)

Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

by

Trading Up
Michael J. Silverstein, Michae ...
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Last edited by ImportBot
October 9, 2020 | History
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An edition of Trading Up (2004)

Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

by

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these "new luxury" brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional "old luxury" goods. Trading Up has become the definitive book about this growing trend.

Publish Date
Publisher
Portfolio Trade
Language
English
Pages
320

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Previews available in: English

Subjects

Business, Nonfiction, Quality of products, Weelde, Luxury, Consumentengedrag, Merkartikelen, Cost and standard of living, Consumption (Economics), Consumers, History

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Trading Up
Trading Up: Tüketiciler Neden Lüks Ürün İster ve Şirketler Bu Ürünleri Nasıl Yaratır?
Oct 28, 2019, MediaCat Kitapları
paperback
Libraries near you: WorldCat
Cover of: Trading Up
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
April 29, 2008, Portfolio Trade
Paperback in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Trading Up
Trading Up
2008, Penguin Publishing Group
in English
Libraries near you: WorldCat
Cover of: Trading Up
Trading Up
2008, Penguin Group USA, Inc.
Electronic resource in English
Libraries near you: WorldCat
Cover of: Trading Up
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
December 29, 2004, Portfolio Hardcover
Hardcover in English - Rev Upd edition
Libraries near you: WorldCat

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Book Details

First Sentence

"America's middle-market consumers are trading up."

Classifications

Library of Congress

The Physical Object

Format
Paperback
Number of pages
320

ID Numbers

Open Library
OL12375076M
ISBN 10
1591840708
ISBN 13
9781591840701
OCLC/WorldCat
183267694
Library Thing
6948620
Goodreads
2313692

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 9, 2020 Edited by ImportBot import existing book
August 2, 2020 Edited by ImportBot import existing book
July 18, 2019 Edited by MARC Bot import existing book
June 8, 2011 Edited by OCLC Bot Added OCLC numbers.
April 30, 2008 Created by an anonymous user Imported from amazon.com record