An edition of The adoption of industrial products
(1971)
The adoption of industrial products
an exploration of the influence of "management attitudes" on acceptance of two industrial innovations
by Michael John Baker
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The adoption of industrial products: an exploration of the influence of "management attitudes" on acceptance of two industrial innovations
1971, Marketing Science Institute
in English
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Book Details
Edition Notes
"Preliminary research report."
Includes bibliographical references
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- Created September 13, 2008
- 2 revisions
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| December 15, 2009 | Edited by WorkBot | link works |
| September 13, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |