"c/id provides a timely survey of the best recent design work for cultural clients, including galleries, museums, theatres and auditoriums. Thirty international case studies are featured that clearly express what good design can do to improve the fortunes and/or image of a cultural institution. The focus is on new identities and their application, as well as smaller design solutions such as gallery guides, promotional programmes (incorporating everything from posters to ad campaigns), exhibition catalogues, theatre programmes, branded merchandising, websites, signage systems and temporary exhibition design." "The book opens with an introduction examining the recent explosion of identity design in the arts and the reinvention of the gallery/museum as brand, followed by interviews with three key cultural figures: artist Michael Craig-Martin; Miguel Zugaza, director of the Museo Nacional del Prado; and graphic designer Michael Rock. The case studies consider projects large and small - from museums and galleries of international significance, to smaller institutions whose sphere of influence is more local." "A rich source of ideas and information for designers working with cultural clients, c/id is also essential reading for anyone employed in branding and arts management."--BOOK JACKET