An edition of Developing a brand performance measure for financial services brands (2002)

Developing a brand performance measure for financial services brands

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Developing a brand performance measure for fi ...
L. De Chernatony, L. De Cherna ...
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Last edited by bgimpertBot
April 16, 2010 | History
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An edition of Developing a brand performance measure for financial services brands (2002)

Developing a brand performance measure for financial services brands

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Publish Date
Publisher
Birmingham Business School
Language
English
Pages
34

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Subjects

Brand choice, Evaluation, Financial services industry, Consumer satisfaction

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Edition Availability
Cover of: Developing a brand performance measure for financial services brands
Developing a brand performance measure for financial services brands
2002, Birmingham Business School
in English
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Libraries near you: WorldCat

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Book Details

Edition Notes

Dated November 2002.

Title on cover: Development [sic] a brand performance measure for financial services brands.

Includes bibliographical references.

Published in
Birmingham
Series
Working paper series -- 14 ; -- 2002
Other Titles
Development a brand performance measure for financial services brands.

The Physical Object

Pagination
34 leaves ;
Number of pages
34

ID Numbers

Open Library
OL16306301M
ISBN 10
0704423901
Goodreads
4662112

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
September 23, 2008 Created by ImportBot Imported from Talis record