Questionnaire design
how to plan, structure and write survey material for effective market research
by Ian Brace
- 1 Want to read
Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Questionniare Design
2008, Kogan Page Publishers
Electronic resource
in English
0749454997 9780749454999
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2
Questionnaire design: how to plan, structure and write survey material for effective market research
2008, Kogan Page
in English
- 2nd ed.
0749450282 9780749450281
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Book Details
Edition Notes
Includes bibliographical references and index.
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History
- Created September 25, 2008
- 15 revisions
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| November 28, 2023 | Edited by MARC Bot | import existing book |
| December 9, 2022 | Edited by ImportBot | import existing book |
| January 23, 2021 | Edited by ImportBot | import existing book |
| December 20, 2020 | Edited by MARC Bot | import existing book |
| September 25, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |