An edition of Questionnaire design (2008)

Questionnaire design

how to plan, structure and write survey material for effective market research

2nd ed.
  • 1 Want to read
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Last edited by MARC Bot
November 28, 2023 | History
An edition of Questionnaire design (2008)

Questionnaire design

how to plan, structure and write survey material for effective market research

2nd ed.
  • 1 Want to read

Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.

Publish Date
Publisher
Kogan Page
Language
English
Pages
305

Buy this book

Previews available in: English

Edition Availability
Cover of: Questionniare Design
Questionniare Design
2008, Kogan Page Publishers
Electronic resource in English
Cover of: Questionnaire design

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Book Details


Edition Notes

Includes bibliographical references and index.

Published in
London, Philadelphia

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.3 .B683 2008, HF5415.3.B683 2008

The Physical Object

Pagination
p. cm.
Number of pages
305

ID Numbers

Open Library
OL16681097M
Internet Archive
questionnairedes00brac
ISBN 13
9780749450281
LCCN
2008011509
OCLC/WorldCat
213466386
Library Thing
1776827
Goodreads
5173419

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 28, 2023 Edited by MARC Bot import existing book
December 9, 2022 Edited by ImportBot import existing book
January 23, 2021 Edited by ImportBot import existing book
December 20, 2020 Edited by MARC Bot import existing book
September 25, 2008 Created by ImportBot Imported from Library of Congress MARC record