An edition of No B.S. marketing to the affluent (2008)

No B.S. marketing to the affluent

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Cover of: No B.S. marketing to the affluent by Dan S. Kennedy, Dan S. Kennedy
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  • ★★★ 3.0 (1 rating) ·
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Last edited by ImportBot
January 27, 2022 | History
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An edition of No B.S. marketing to the affluent (2008)

No B.S. marketing to the affluent

by

  • ★★★ 3.0 (1 rating) ·
  • 4 Want to read
  • 2 Have read

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Publish Date
Publisher
Entrepreneur Press
Language
English

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Subjects

Marketing, Affluent consumers, Marketing, management, Customer services, Industrial management

Places

United States
Edition Availability
Cover of: No B.S. marketing to the affluent
No B.S. marketing to the affluent
2008, Entrepreneur Press
in English

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Book Details

Table of Contents

Who are these people anyway?
The ultra-rich: different than you and me
The question Freud couldn't answer
Boys will be boys, no matter their age
Marketing to affluent gay and lesbian consumers is out of the closet
Affluent boomers' spending boom
Those who've gone from poor to rich
The 3/4 full glass
Peer deep into their souls
The affluent e-factors
They are trying to figure it out
What are you a merchant of?
Value in the eye of beholder
Stop selling products and services
Products & services for the affluent go mainstream mass-affluent
How the mass affluent trade up
Thanksgiving dinner grandma doesn't make
Money spent on passions
Money spent collecting
Money spent on kids and grandkids
Money spent on pets
Money spent on women
Money spent on bling
Money spent at home
Money spent dining out
Money spent on experiences
Money spent on liberty
No boundaries anymore
Recession-proofing your business
Affluent consumer entrapment
We know where they live
You need to choose your words carefully
The language of membership
You need to get client referrals on purpose, not by accident
Banish the ordinary
How to create unique value from thin air
Every marketer to the affluent should be in the information business
Who can have the highest price?
Price, profits and power
How to raise prices without raising prices
Price strategies
The trouble with having money
Personal confidence
Political commentary, in defense of the affluent.

Edition Notes

Published in
[Irvine, Calif.]
Series
No B.S. series
Other Titles
No BS marketing to the affluent

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.332.A34 K46 2008, HF5415.332.A34K46

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL16755138M
ISBN 13
9781599181813
LCCN
2008015785
OCLC/WorldCat
221665589
Goodreads
3087736

Work Identifiers

Work ID
OL1848328W

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
amazon.com record
Library of Congress MARC record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 27, 2022 Edited by ImportBot import existing book
December 20, 2020 Edited by MARC Bot import existing book
August 30, 2019 Edited by ImportBot import existing book
April 27, 2011 Edited by OCLC Bot Added OCLC numbers.
September 25, 2008 Created by ImportBot Imported from Library of Congress MARC record