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Previews available in: English
Subjects
Marketing, Direct marketing, Management, Consumer behavior, Target marketingShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
Direct marketing in action: cutting-edge strategies for finding and keeping the best customers
2007, Praeger Publishers
in English
0275992233 9780275992231
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Book Details
Table of Contents
What is direct marketing? / Andrew R. Thomas and Karen Nelsen
Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser
Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose
Competitor analysis : assessing competitive formats and strategies / Linda M. Foley
Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser
Target marketing / Deborah L. Owens and Cathy L. Martin
Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison
Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins
Creative marketing communications : creating and delivering the right message / William J. Hauser
Direct marketing channels : selecting and employing the right media / Bruce D. Keillor
Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley
Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley
Adaptation and innovation / Linda M. Foley
Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson
Edition Notes
Includes bibliographical references (p. [195]-199) and index
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- Created September 28, 2008
- 8 revisions
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June 26, 2019 | Edited by MARC Bot | import existing book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
September 28, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |