An edition of Direct marketing in action (2007)

Direct marketing in action

cutting-edge strategies for finding and keeping the best customers

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Last edited by MARC Bot
June 26, 2019 | History
An edition of Direct marketing in action (2007)

Direct marketing in action

cutting-edge strategies for finding and keeping the best customers

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Praeger Publishers
Language
English
Pages
218

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Previews available in: English

Edition Availability
Cover of: Direct marketing in action

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Book Details


Table of Contents

What is direct marketing? / Andrew R. Thomas and Karen Nelsen
Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser
Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose
Competitor analysis : assessing competitive formats and strategies / Linda M. Foley
Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser
Target marketing / Deborah L. Owens and Cathy L. Martin
Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison
Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins
Creative marketing communications : creating and delivering the right message / William J. Hauser
Direct marketing channels : selecting and employing the right media / Bruce D. Keillor
Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley
Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley
Adaptation and innovation / Linda M. Foley
Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson

Edition Notes

Includes bibliographical references (p. [195]-199) and index

Published in
Westport, Conn

Classifications

Library of Congress
HF5415.126 .D57 2007

The Physical Object

Pagination
xiv, 218 p. :
Number of pages
218

ID Numbers

Open Library
OL17210686M
Internet Archive
directmarketinga00thom
ISBN 10
0275992233
ISBN 13
9780275992231
LCCN
2006026009
Library Thing
6470443
Goodreads
1129161

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
June 26, 2019 Edited by MARC Bot import existing book
April 6, 2014 Edited by ImportBot Added IA ID.
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
September 28, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record