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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
The Adweek Copywriting Handbook
2007, John Wiley & Sons, Ltd.
Electronic resource
in English
047008880X 9780470088807
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2
The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
2007, J. Wiley
in English
0470051248 9780470051245
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WorldCat
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3
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
December 11, 2006, Wiley
in English
0470051248 9780470051245
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zzzz
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Book Details
Edition Notes
"An Adweek book"--Cover
Includes bibliographical references (p. 325-326) and index
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- Created September 28, 2008
- 12 revisions
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December 17, 2020 | Edited by MARC Bot | import existing book |
October 8, 2020 | Edited by ImportBot | import existing book |
August 1, 2020 | Edited by ImportBot | import existing book |
July 15, 2019 | Edited by MARC Bot | import existing book |
September 28, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |