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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law.Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.Therefore, this book deals, not with theories and opinions, but with well-proven principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them.
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Previews available in: English
Subjects
Business, Nonfiction, AdvertisingShowing 9 featured editions. View all 9 editions?
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Scientific Advertising
Jul 02, 2012, CreateSpace Independent Publishing Platform
paperback
1478341009 9781478341000
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Scientific advertising: La scienza della pubblicità. Il testo.base della pubblicità moderna
July 11, 2005, GUARALDI s.r.l.
Paperback
in Italian
8880491504 9788880491507
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Scientific Advertising
April 1984, Chelsea House Pub (L)
Library Binding
in English
- Library Binding edition
0877541485 9780877541486
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Scientific Advertising
May 1980, Chelsea House Pub (T)
Paperback
in English
087754140X 9780877541400
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- Created September 29, 2008
- 4 revisions
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February 28, 2020 | Edited by Drini | merge works |
May 18, 2017 | Edited by MARC Bot | merge authors |
December 15, 2009 | Edited by WorkBot | link works |
September 29, 2008 | Created by ImportBot | Imported from University of Toronto MARC record |