Dynamics of international advertising
theoretical and practical perspectives
by Barbara Mueller
"This is a textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource."--BOOK JACKET.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Advertising| Edition | Availability |
|---|---|
1
Dynamics of international advertising: theoretical and practical perspectives
2004, P. Lang
in English
0820463604 9780820463605
|
aaaa
|
2
Dynamics of International Advertising: Theoretical and Practical Perspectives
May 30, 2004, Peter Lang Publishing
Paperback
in English
0820463604 9780820463605
|
zzzz
|
Book Details
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
Lists
See All-
For the research
from guseyn
History
- Created September 29, 2008
- 9 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| August 11, 2024 | Edited by MARC Bot | import existing book |
| December 8, 2020 | Edited by MARC Bot | import existing book |
| October 8, 2020 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| September 29, 2008 | Created by ImportBot | Imported from Oregon Libraries MARC record |