An edition of Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership (2008)

Join the conversation

how to engage marketing-weary consumers with the power of community, dialogue, and partnership

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Cover of: Join the conversation by Joseph Jaffe
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Last edited by ImportBot
October 4, 2021 | History
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An edition of Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership (2008)

Join the conversation

how to engage marketing-weary consumers with the power of community, dialogue, and partnership

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
John Wiley & Sons, Inc.
Language
English

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Previews available in: English

Subjects
Business communication, Relationship marketing, Customer relations, Marketing, Kundenmanagement, Kundenbindung, Marketing stratégique, Consommateurs, Attitudes

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Edition Availability
Cover of: Join the conversation
Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership
2008, John Wiley & Sons, Inc.
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Talking "at" vs. talking "with"
The many-to-many model
Can marketing be a conversation?
The birth of generation "I"
The rise of the prosumer
The new consumerism
The 6 C's; 3 phases of conversation
The content-conversation relationship
What your future holds for conversation?
Why are you so afraid of conversation?
The 10 tenets of good conversation
The 5 ways you can "join the conversation"
When conversation isn't conversation at all
Where does conversation fit in?
Conversation through community
Conversation through dialogue
Conversation through partnership
Getting started: the manifesto for experimentation
Does conversation actually work?
Do you speak conversation? Take the test.

Edition Notes

"Published simultaneously in Canada."

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/343
Library of Congress
HF5415.5 .J34 2008, HF5415.5 .J34 2007, HF5415.5.J34 2008

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL17901085M
Internet Archive
joinconversation00jaff
ISBN 13
9780470137321
LCCN
2007015889
Library Thing
4327604
Goodreads
523225

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Marygrove College MARC record
Internet Archive item record
Library of Congress MARC record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 4, 2021 Edited by ImportBot import existing book
December 17, 2020 Edited by MARC Bot import existing book
December 14, 2019 Edited by ImportBot import existing book
December 13, 2019 Edited by MARC Bot import existing book
October 7, 2008 Created by ImportBot Imported from Library of Congress MARC record