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Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership
2008, John Wiley & Sons, Inc.
in English
0470137320 9780470137321
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Book Details
Table of Contents
Talking "at" vs. talking "with"
The many-to-many model
Can marketing be a conversation?
The birth of generation "I"
The rise of the prosumer
The new consumerism
The 6 C's; 3 phases of conversation
The content-conversation relationship
What your future holds for conversation?
Why are you so afraid of conversation?
The 10 tenets of good conversation
The 5 ways you can "join the conversation"
When conversation isn't conversation at all
Where does conversation fit in?
Conversation through community
Conversation through dialogue
Conversation through partnership
Getting started: the manifesto for experimentation
Does conversation actually work?
Do you speak conversation? Take the test.
Edition Notes
"Published simultaneously in Canada."
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- Created October 7, 2008
- 12 revisions
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October 4, 2021 | Edited by ImportBot | import existing book |
December 17, 2020 | Edited by MARC Bot | import existing book |
December 14, 2019 | Edited by ImportBot | import existing book |
December 13, 2019 | Edited by MARC Bot | import existing book |
October 7, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |