An edition of Public relations strategy (2001)

Public relations strategy

a managerial approach

2nd ed.

by

  • 11 Want to read
  • 3 Currently reading
Cover of: Public relations strategy by Sandra Oliver, Sandra Oliver
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  • 11 Want to read
  • 3 Currently reading
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Last edited by MARC Bot
December 14, 2020 | History
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An edition of Public relations strategy (2001)

Public relations strategy

a managerial approach

2nd ed.

by

  • 11 Want to read
  • 3 Currently reading

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Publish Date
Publisher
Kogan Page
Language
English

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Buy this book

Previews available in: English

Subjects

Business, Management, Nonfiction, Public relations, Strategic planning
Edition Availability
Cover of: Public relations strategy
Public relations strategy
2010, Kogan Page
in English - 3rd ed.
Cover of: Public Relations Strategy
Public Relations Strategy
2010, Kogan Page Publishers
Electronic resource in English
Cover of: Public Relations Strategy
Public Relations Strategy
2010, Kogan Page, Limited
in English
Cover of: Public relations strategy
Public relations strategy: a managerial approach
2007, Kogan Page
in English - 2nd ed.
Cover of: Public Relations Strategy
Public Relations Strategy
2007, Kogan Page Publishers
Electronic resource in English
Cover of: Public relations strategy
Public relations strategy
2001, Kogan Page
in English
Cover of: Public Relations Strategy
Public Relations Strategy
December 15, 2001, Kogan Page
Paperback in English - 1st edition

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
London, Philadelphia

Classifications

Dewey Decimal Class
659.2
Library of Congress
HD59 .O45 2007, HD59.O45 2007

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL17923690M
Internet Archive
publicrelationss0000oliv
ISBN 10
0749448652
ISBN 13
9780749448653
LCCN
2006034169
Library Thing
3809405
Goodreads
5756466

Source records

Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Internet Archive item record
Better World Books record
Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 14, 2020 Edited by MARC Bot import existing book
October 8, 2020 Edited by ImportBot import existing book
August 1, 2020 Edited by ImportBot import existing book
July 6, 2019 Edited by MARC Bot import existing book
October 7, 2008 Created by ImportBot Imported from Library of Congress MARC record