An edition of Marketing mix analysis with Lotus 1-2-3 (1986)

Marketing mix analysis with Lotus 1-2-3

by Gary L. Lilien

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Gary L. Lilien

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April 16, 2010 | History

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An edition of Marketing mix analysis with Lotus 1-2-3 (1986)

Marketing mix analysis with Lotus 1-2-3

by Gary L. Lilien

0 Ratings
0 Want to read
0 Currently reading
0 Have read

The concept of modeling market response is introduced and supported by a set of Lotus 1-2-3 spreadsheets that provide marketing decision makers with rapid sensitivity analysis and instant graphics.

Publish Date

1986

Publisher

The Scientific Press

Language

English

Pages

206

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Edition	Availability
1 Marketing mix analysis with Lotus 1-2-3 1986, The Scientific Press in English 0894260693 9780894260698	aaaa Not in Library Libraries near you: WorldCat

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Book Details

Edition Notes

Includes indexes.

Bibliography: p. 197-199.

Computer disk is not available.

Published in: Palo Alto, CA
Other Titles: Market analysis with Lotus 1-2-3., Marketing mix analysis.

The Physical Object

Pagination: xiii, 206 p. :
Number of pages: 206

ID Numbers

Open Library: OL18067178M
ISBN 10: 0894260693
Goodreads: 6797628

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Created October 9, 2008
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April 16, 2010	Edited by bgimpertBot	Added goodreads ID.
December 15, 2009	Edited by WorkBot	link works
October 9, 2008	Created by ImportBot	Imported from Oregon Libraries MARC record

Marketing mix analysis with Lotus 1-2-3

by Gary L. Lilien