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New marketing for social and economic progressand Marketing's contributions to the firm and to the society: 1974 combined proceedings
1975, American Marketing Association
in English
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Book Details
Edition Notes
Proceedings of 2 meetings of the American Marketing Association, the 1st held Apr. 15-18, 1974, Montreal and the 2d held Aug. 11-4, 1974, Portland.
Includes bibliographical references and index.
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- Created October 17, 2008
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