An edition of Developing services brands by going beyond the product-services dichotomy (1999)

Developing services brands by going beyond the product-services dichotomy

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Developing services brands by going beyond th ...
L. De Chernatony
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Last edited by WorkBot
December 15, 2009 | History
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An edition of Developing services brands by going beyond the product-services dichotomy (1999)

Developing services brands by going beyond the product-services dichotomy

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Open University Business School Research
Language
English

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Edition Availability
Cover of: Developing services brands by going beyond the product-services dichotomy
Developing services brands by going beyond the product-services dichotomy
1999, Open University Business School Research
in English
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Book Details

Edition Notes

Published in
Milton Keynes
Series
Working paper series / Open University Business School Research -- 99/12BMMRU, Working paper series -- 99/12BMMRU.

ID Numbers

Open Library
OL18902788M

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December 15, 2009 Edited by WorkBot link works
October 20, 2008 Created by ImportBot Imported from Talis record