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A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations.
Birds of Prey is the story of an industry now essential to heavily developed nations. And more than that, it is a paradigm of business, the ongoing story of the struggle between two forces of international commerce. It describes the inner workings of these corporations that are almost nations in themselves: how a product is conceived of - the Airbus or the 747 - and then the need for that product is created.
And finally it tells how, by manipulation both overt and covert, the battling giants marshall their various resources to achieve their ends: more orders for their factories. And on this level, the salespeople have familiar names: for Airbus, the star salesman was the late French President Francois Mitterrand; for Boeing, it is President Bill Clinton.
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Previews available in: English
Showing 5 featured editions. View all 5 editions?
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Birds of prey: Boeing vs. Airbus : a battle for the skies
1997, Four Walls Eight Windows
in English
- [Rev. ed.]
156858086X 9781568580869
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Birds of prey: the war between Boeing and Airbus
1995, Heinemann
in English
0434439258 9780434439256
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- Created November 2, 2008
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April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
December 15, 2009 | Edited by WorkBot | link works |
November 2, 2008 | Created by ImportBot | Imported from Talis record |