An edition of Using purchase frequencies and penetration rates to infer brand positionings (1987)

Using purchase frequencies and penetration rates to infer brand positionings

niching versus change-of-pace

by

Using purchase frequencies and penetration ra ...
Barbara E. Kahn, Barbara E. Ka ...
Not in Library

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Last edited by MARC Bot
November 8, 2020 | History
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An edition of Using purchase frequencies and penetration rates to infer brand positionings (1987)

Using purchase frequencies and penetration rates to infer brand positionings

niching versus change-of-pace

by

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Publish Date
Publisher
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Language
English
Pages
31

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Subjects

Brand choice, Mathematical models

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Edition Availability
Cover of: Using purchase frequencies and penetration rates to infer brand positionings
Using purchase frequencies and penetration rates to infer brand positionings: niching versus change-of-pace
1987, Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
in English
  • Not in Library

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Book Details

Edition Notes

Bibliography: p. 29-31 (1st group).

Published in
West Lafayette, Ind
Series
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;, no. 922 (July 1987), Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;, no. 922.

Classifications

Dewey Decimal Class
658/.001/9 s, 658.8/343
Library of Congress
HD6483 .P8 no. 922, HF5415.3 .P8 no. 922

The Physical Object

Pagination
31, 15 p. ;
Number of pages
31

ID Numbers

Open Library
OL2151835M
LCCN
88621383

Source records

Library of Congress MARC record

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History

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November 8, 2020 Edited by MARC Bot import existing book
December 12, 2009 Edited by WorkBot link works
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record