An edition of Transcript proceedings (1987)

Transcript proceedings

promotion effectiveness : the relationship between advertising and promotion, brand franchise effects, measurement problems and solutions : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 22, 1987.

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Transcript proceedings
Advertising Research Foundatio ...
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Last edited by WorkBot
December 15, 2009 | History
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An edition of Transcript proceedings (1987)

Transcript proceedings

promotion effectiveness : the relationship between advertising and promotion, brand franchise effects, measurement problems and solutions : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 22, 1987.

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Publish Date
Publisher
Advertising Research Foundation
Language
English
Pages
257

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Subjects

Advertising, Advertising media planning, Marketing research, New products, Research, Sales forecasting, Sales promotion

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Edition Availability
Cover of: Transcript proceedings
Transcript proceedings: how to measure the sales effectiveness of advertising, today's improved state of the art, why and how it is possible, in all media : an ARF Key Issues Workshop, the New York Hilton, June 18, 1987.
1987, Advertising Research Foundation
in English
Cover of: Transcript proceedings
Transcript proceedings: promotion effectiveness : the relationship between advertising and promotion, brand franchise effects, measurement problems and solutions : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 22, 1987.
1987, Advertising Research Foundation
in English
  • Not in Library
Cover of: Transcript proceedings
Transcript proceedings: marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987.
1987, Advertising Research Foundation
in English

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Book Details

Edition Notes

Spine title: Promotion effectiveness.

Published in
New York, NY (3 E. 54th St., New York 10022-3180)
Series
An ARF Key Issues Workshop
Other Titles
Promotion effectiveness.

The Physical Object

Pagination
257 p. :
Number of pages
257

ID Numbers

Open Library
OL22898758M

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December 15, 2009 Edited by WorkBot link works
February 11, 2009 Created by ImportBot Imported from San Francisco Public Library record