An edition of Marketing (2008)

Marketing

Eine managementorientierte Einführung

2. Aufl.

by , , and

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Cover of: Marketing by Franz-Rudolf Esch, Andreas Herrmann, Henrik Sattler
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Last edited by ImportBot
October 29, 2022 | History
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An edition of Marketing (2008)

Marketing

Eine managementorientierte Einführung

2. Aufl.

by , , and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Das neue Marketing-Lehrbuch: handlungsorientiert, verständlich und aktuell

Dieses neue Marketing-Lehrbuch stellt in einem managementorientierten Ansatz die wesentlichen Marketinginhalte handlungsorientiert, klar verständlich und aktuell dar – bereits in der 2., überarbeiteten Auflage.

Publish Date
Publisher
Vahlen Verlag
Language
German

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Edition Availability
Cover of: Marketing
Marketing: Eine managementorientierte Einführung
2008, Vahlen Verlag
Kartoniert in German - 2. Aufl.
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Book Details

Table of Contents

A. Manager für Marketing sensibilisieren Page 1
B. Verständnis für Kunden entwickeln Page 39
C. Märkte analysieren Page 89
D. Ziele und Strategien planen Page 155
E. Maßnahmen gestalten Page 193
F. Ziele, Strategien und Maßnahmen kontrollieren Page 379
G. Marketing im Unternehmen verankern Page 421

Edition Notes

Published in
München

The Physical Object

Format
Kartoniert
Pagination
468

ID Numbers

Open Library
OL23155599M
ISBN 10
3800634880
ISBN 13
9783800634880

Source records

amazon.com record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 29, 2022 Edited by ImportBot import existing book
July 27, 2021 Edited by ISBNbot2 normalize ISBN
April 13, 2010 Edited by Open Library Bot Linked existing covers to the edition.
May 5, 2009 Created by 217.24.227.42 Edited without comment.