An edition of Advertising and consumer culture (2000)

Advertising and consumer culture.

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Last edited by MARC Bot
February 7, 2019 | History
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An edition of Advertising and consumer culture (2000)

Advertising and consumer culture.

by

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Publish Date
Publisher
Lawrence Erlbaum Associates
Language
English
Pages
456

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Subjects
Social aspects, Consumer behavior, Advertising

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Edition Availability
Cover of: Advertising and consumer culture.
Advertising and consumer culture.
2000, Lawrence Erlbaum Associates
in English
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Book Details

Table of Contents

Guest editors' note : Advertising and consumer culture / Matthew P. McAllister and Sharon R. Mazzarella
Consumer protection in historical perspective : the five-year battle over Federal regulation of advertising, 1933 to 1938 / Inger L. Stole
Consumer culture and television home shopping programming : an examination of the sales discourse / Judi Puritz Cook
The rise of consumer culture in a Chinese society : a reading of banking television commercials in Hong Kong during the 1970s / Wendy Siuyi Wong
Encoding advertisements : ideology and meaning in advertising production / Matthew Soar
Scholarly milestones essay : Memoirs of a commodity fetishist / Stuart Ewen.

Edition Notes

A special issue of: Mass communication & society ; v. 3, no. 4 (Fall 2000)

Includes bibliographical references.

Mazzarella is a former Ithaca College faculty member.

Published in
Mahwah, NJ
Series
Mass communication & society -- v.3, no. 4.

The Physical Object

Pagination
p. 348-456 :
Number of pages
456

ID Numbers

Open Library
OL23382698M

Source records

Ithaca College Library MARC record

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February 7, 2019 Edited by MARC Bot import existing book
June 9, 2009 Created by ImportBot Imported from Ithaca College Library MARC record