An edition of Consumer behaviour
(2009)
Consumer behaviour
a European perspective
4th ed.
by Michael R. Solomon
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Subjects
Consumer behavior, Consumers, europe, LawPlaces
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1
Consumer behaviour: a European perspective
2009, Prentice Hall/Financial Times
in English
- 4th ed.
027371726X 9780273717263
|
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2
Consumer behaviour: a European perspective
2009, Prentice Hall/Financial Times
in English
- 4th ed.
027371726X 9780273717263
|
aaaa
Libraries near you:
WorldCat
|
3
Consumer behaviour: a European perspective
2009, Prentice Hall/Financial Times
in English
- 4th ed.
027371726X 9780273717263
|
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Book Details
Table of Contents
An introduction to consumer behaviour
A consumer society
Shopping, buying and evaluating
Perception
The self
Motivation, values and lifestyle
Learning and memory
Attitudes
Individual decision-making
Group influence and opinion leadership
European family structures, household decision-making and age cohorts
Income and social class
Culture and consumer behaviour
Cultural change processses
New times, new consumers.
Edition Notes
Includes bibliographical references and index.
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History
- Created September 3, 2009
- 2 revisions
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| July 30, 2019 | Edited by MARC Bot | associate edition with work OL18602262W |
| September 3, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |