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Subjects
Brand name products, Branding (Marketing)Edition | Availability |
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Book Details
Table of Contents
Competitive success
Brand value
Brand portfolios and architecture
The new brand building framework : destiny-distinction-culture-experiences
Brand value
Brand distinction
Brand culture
Overview of brand experiences
Brand experiences : customers and solutions.
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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- Created September 18, 2009
- 3 revisions
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August 10, 2010 | Edited by WorkBot | add editions to new work |
May 10, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
September 18, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |