An edition of The connected customer (2010)

The connected customer

the changing nature of consumer and business markets

by

The connected customer
Stefan Wuyts
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Last edited by MARC Bot
July 31, 2019 | History
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An edition of The connected customer (2010)

The connected customer

the changing nature of consumer and business markets

by

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Publish Date
Publisher
Routledge
Language
English

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Previews available in: English

Subjects

Marketing, Consumer behavior, Branding (Marketing), Markenpolitik, Kundenbindung, Informationsbeschaffung, Marketingstrategie, World Wide Web 2.0., Verbraucherverhalten, Konsumentforskning, BUSINESS & ECONOMICS, Consumer Behavior, World Wide Web 2.0

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Edition Availability
Cover of: Connected Customer
Connected Customer: The Changing Nature of Consumer and Business Markets
2011, Routledge
in English
Libraries near you: WorldCat
Cover of: The connected customer
The connected customer: the changing nature of consumer and business markets
2010, Routledge
in English
Libraries near you: WorldCat
Cover of: The connected customer
The connected customer: the changing nature of consumer and business markets
2010, Routledge
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Opportunities and challenges in studying customer networks / Christophe Van den Bulte
Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier
Connectivity, control, and constraint in business markets / Stefan Wuyts
The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch
Is mr. spock a good candidate for being a connected customer? the role of emotion in decision making / Baba Shiv
The connected customer and the customer value proposition
God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs
Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel
The shadow of other people: socialization and social comparison in marketing / Ronald Burt.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY

Classifications

Dewey Decimal Class
658.8/342
Library of Congress
HF5415.32 .C6536 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23910110M
ISBN 13
9781848728370
LCCN
2009043127

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2019 Edited by MARC Bot associate edition with work OL15531398W
November 23, 2009 Created by ImportBot Imported from Library of Congress MARC record