An edition of Building brand value the Playboy way
(2009)
Building brand value the Playboy way
by Susan Gunelius
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"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.
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Book Details
Edition Notes
Includes bibliographical references and index.
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History
- Created December 2, 2009
- 9 revisions
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| May 17, 2023 | Edited by ImportBot | import existing book |
| December 25, 2022 | Edited by MARC Bot | import existing book |
| December 23, 2020 | Edited by MARC Bot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |
| December 2, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |