An edition of The brand that changed beef
(2010)
The brand that changed beef
how Certified Angus Beef became a worldwide icon of quality : a company biography
by Fred Minnick
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The brand that changed beef: how Certified Angus Beef became a worldwide icon of quality : a company biography
2010, Wooster Book Company
in English
1590984854 9781590984857
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Book Details
Table of Contents
Introduction : the big idea
The beginning
A fight to survive
The Berkowitz effect
Built on solid structure
Protecting the brand
International in-roads
Brand evolution
Chefs and owners love the brand
Modern convenience
Power of marketing
Ranch partners
Replacing a legend
The Riemann years
The future.
Edition Notes
Includes index.
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History
- Created February 10, 2010
- 4 revisions
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| November 13, 2020 | Edited by MARC Bot | import existing book |
| February 8, 2019 | Edited by MARC Bot | import existing book |
| April 22, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
| February 10, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |