An edition of Odyssey
(1987)
Odyssey
Pepsi to Apple--a journey of adventure, ideas, and the future
1st ed.
by John Sculley
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Previews available in: English
Subjects
Biography, Businessmen, Businesspeople, Computer industry, Inc Apple Computer, INDUSTRIES, MARKETING, Ondernemerschap, Carbonated beverage industry, Apple computer, inc., Computer service industry, united states, Businesspeople, biography, EntrepreneurshipPeople
John SculleyPlaces
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
1988, Harper & Row
in English
- 1st Perennial Library ed.
0060915277 9780060915278
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
1987, Harper & Row
in English
- 1st ed.
0060157801 9780060157807
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Book Details
Table of Contents
Boot camp
The cola wars
A telephone call
Fish on a hook
"The guy from corporate America"
The awesome Mac
The "dynamic duo"
A company in trouble
The brink of collapse
A real life Dynasty
The new spirit
A new Apple
Epilogue: A twenty-first century Renaissance.
Edition Notes
Bibliography: p. 431-433.
Includes index.
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History
- Created April 1, 2008
- 19 revisions
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| July 23, 2024 | Edited by MARC Bot | import existing book |
| December 5, 2022 | Edited by ImportBot | import existing book |
| November 14, 2022 | Edited by ImportBot | import existing book |
| February 28, 2022 | Edited by ImportBot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |